Programa del congreso Interacción 2009
Programa preliminar del congreso

Conferenciantes invitados

Indi Young

Indi’s work spans a number of decades, from the mid-80’s when the desktop metaphor was replacing command line and menu-based systems, to the mid-90’s when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences. After 10 years of consulting, Indi helped found Adaptive Path with six other partners, all hoping to spread good design around the world, making things easier for people everywhere. Indi’s mental models have helped both start-ups and large corporations discover and support customer behaviors they didn’t think to explore at first. Now she’s back to consulting, and she has written a book about the mental model method, Mental Models - aligning design strategy with human behavior, published by Rosenfeld Media. Indi lives just north of the Golden Gate Bridge in California, where she reads science fiction, bakes a lot of cookies, and battles gophers in her garden.

Mental models are diagrams that represent the underlying philosophies and emotions that drive people’s behavior, matched up with the ways you support them with your offerings. Capturing the motivations behind how a person approaches a situation helps you understand that person better. For example, seeing a nurse check a patient’s fluids and rapidly flick through the tubing to find the right one is helpful, but knowing she is also looking for drug interactions or miscalculations, and has a checklist in her head gives you a better picture. Add to that the panic she felt two years ago when she found a problem with the fluids of a patient in ICU and her fear that she might be too late, and you get a deeper sense of her situation. If you can live in her world for a little while via reading the mental model, you will have a much better foundation for brainstorming and designing new ways to support her role. You could, for example, offer an earpiece connection to a “ride-along” nurse in a call center who has similar checklists and is not experiencing the emotions of being in the patient’s room. Mental models are useful as structures for generating and attaching these ideas to places where there are gaps in the way your organization does things now.
In this presentation, author Indi Young will discuss how to make sure mental models truly represents the root of what is driving your user’s natural behavior. Research often stops at the preference level, and designers make assumptions from there. Yet, there is so much more to find out about people. If you learn to listen and notice where you make assumptions about what people are saying or doing, you can learn to dig deeper. Using what Indi calls the hallway test, she will discuss how to stop yourself and ask what is really behind something.

Ginny Redish

Ginny Redish has been helping clients and colleagues communicate clearly and make products more usable for more than 30 years. She helps organizations bring usability into their processes, doing user and task analysis, planning and conducting usability tests, and using the results to develop useful web sites and other products.
Ginny is co-author of two of the major books on usability. From her background as a linguist (Ph.D. Harvard University), Ginny knows how important language and writing are. That’s why she also specializes in writing for the web. Ginny’s most recent book, Letting Go of the Words – Writing Web Content that Works (Elsevier / Morgan Kaufmann, 2007), gets wonderful reviews in blogs and online book sites.
Ginny is sought after as a speaker and workshop leader. She is a dynamic presenter who has keynoted conferences and trained thousands of people in Asia, Europe, and North America. She is also active in many professional societies

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